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Walking the Walk: Promotional Products that Demonstrate Your Values

3 days ago

  Authentically grounding your marketing in what your company values is about more than just truth in advertising—it’s also about stickiness. After all, the most effective messages a...

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Trending Now: Promotional Gifts for 2021

Jan 07

In the words of Heidi Klum, in the world of fashion, you’re in or you’re out.    Marketing isn’t so different. What we want, how we express ourselves, which messages reso...

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Shifting Budget Spend To Keep Business Coming In

Dec 24, 2020

If you're considering reducing your marketing budget next year, name some cereal companies.  Strange segue, yes, but bear with us. Odds are that Kellog was on the list. That they come so easily ...

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Spreading Positivity and Brand Recall through Promotional Products

Dec 17, 2020

2021 is fast approaching! That means that we’re almost done observing that 2020 has been a hard year.    It has been, though! In fact, 2020 has been such a hard year that by this poi...

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Remote Marketing: How to Grow Your Business in 2021

Dec 10, 2020

First things first: resist any urge to skimp on your marketing budget this year.    Although the prospect of an economic downturn might make you consider cutting back on advertising, marke...

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The Power of Employee Recognition: Awards that Matter

Dec 03, 2020

2020 has looked nothing like 2019. Whether it’s staying efficient and motivated while working remotely, juggling parenting duties along with job responsibilities, or continuing to report on-site...

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Is Your Company Maximizing Promotional Products?

Nov 26, 2020

When developing a promotional product strategy, make every division of your company part of the plan.  Promotional products are a great way to build value in your company—and organizations...

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Your Team Deserves a Thank You Too

Nov 19, 2020

Companies have a lot to be proud of in 2020. Reflect, rejoice, and thank your team for a job well done.  It’s been a crazy year—and most companies have been pleasantly surprised by h...

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More than Just a Giveaway: Calculating the ROI for Promotional Products

Nov 12, 2020

  Calculating the ROI on promotional products might be tricky—but that doesn’t mean you should give up on the data! Here are some ideas. If you’re not considering promotional ...

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Employee Onboarding & Building Culture Virtually

Nov 05, 2020

Welcome kits for new employees can help build company culture and create connection in a remote-work environment.  Consider this: you start a new remote job. Maybe you meet with a few supervisor...

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Trending: Eco-friendly Promotional Products

Oct 29, 2020

Social responsibility is more than just a fad—it’s an increasingly important requirement for businesses selecting a vendor as well as a value that employees hope to see reflected in their ...

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Kitting and Fulfillment: What’s Changed for Companies in 2020

Oct 22, 2020

Between shipping delays, out of stock items, overwhelmed delivery services, and decentralized business operations, the COVID-19 pandemic has made distributing meaningful professional gifts more challe...

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Celebrate Your Team with a Company Store

Oct 15, 2020

Gifting credit to a company lets you invest in what your employees want most—and saves you time and money in the process.  In the words of writer Annie Dillard, how we spend our days is ho...

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Sales in the New World: Reaching Potential Clients Virtually

Oct 08, 2020

Strong relationships are good business, and a savvy sales team understands that forming personal connections is critical to converting potential clients into returning customers and to keeping longtim...

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What to Give in 2020: Trending Products for an Unusual Year

Sep 30, 2020

2020 has been a year like no other. These trending promotional products are positioned to meet the moment.   Stuffed gorillas are a thing of the past.    Today’s promotional p...

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How Are You Showing Your Appreciation to the Clients who Stuck Around?

Sep 29, 2020

Showing your appreciation for loyal customers is critical. And with work-from-home friendly products and shipping options, it’s also easier than ever.    2020 has been hard on everyb...

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Planning for Next Year: What to Do With Your Budget

Sep 28, 2020

With in-person events canceled, promotional products are a great way to make memorable connections with clients. For businesses and independent practitioners, 2020 has been a year of both radical i...

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Switching to Virtual: Making the Most of Events for Attendees and Sponsors

Sep 23, 2020

  Virtual events don’t have to be boring. Here are some ideas for engaging your community in a socially-distanced world.    2020 has brought us a new genre of professional gath...

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